Build The Future
Build The Future

Build the Future. From Bharat, for the World.

The PGP: Bharat Building is a 18-month immersive program designed to help India’s next generation of builders, creators, and leaders develop the skills, mindset, and network to thrive in a rapidly transforming world.
Apply Now
Download Brochure
duration icon
18-month
On-campus + internship
Integrated MBA Option
In partnership with Jain University
Learn by Doing
Projects with real Bharat enterprises
Expert Mentorship
From founders & global leaders
duration icon
18-month
On-campus + internship
Integrated MBA Option
In partnership with Jain University
Learn by Doing
Projects with real Bharat enterprises
Expert Mentorship
From Founders & Global Leaders
Download the PGP Bharat Building Brochure
An introduction to the SOF Insider philosophy and what it means to be part of a curated circle
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Build the Future. From Bharat, for the World.

The PGP: Bharat Building is a 18-month immersive program designed to help India’s next generation of builders, creators, and leaders develop the skills, mindset, and network to thrive in a rapidly transforming world.
Apply Now
Download Brochure
duration icon
18-month
On-campus + internship
Integrated MBA Option
In partnership with Jain University
Learn by Doing
Projects with real Bharat enterprises
Expert Mentorship
From founders & global leaders
Subhro Bhattacharya
duration icon
18-month
On-campus + internship
Integrated MBA Option
In partnership with Jain University
Learn by Doing
Projects with real Bharat enterprises
Expert Mentorship
From Founders & Global Leaders

Build the Future. From Bharat,
for the World.

Build the Future. From Bharat, for the World.

The PGP: Bharat Building is a 18 months immersive program designed to help India’s next generation of builders, creators, and leaders develop the skills, mindset, and network to lead and shape the country's next chapter of growth.
Apply Now
Download Brochure
Download Brochure
duration icon
18-months
Foundations + industry immersion
Integrated MBA Option
In partnership with Jain University
Learn by Doing
Projects with enterprises shaping Bharat
Expert Mentorship
Founders & Global Leaders
Subhro Bhattacharya
duration icon
18-months
Foundations + industry immersion
Integrated MBA Option
In partnership with Jain University
Learn by Doing
Projects with enterprises shaping Bharat
Expert Mentorship
Founders & Global Leaders

Education Built for Tomorrow.

The world won’t wait, and neither should you. So we prepare you to lead.

At SOF, learning is built, tested, and lived, not just taught.

Every module is anchored in real work. You’ll unpack messy problems, launch projects from scratch, and develop the tools, systems, and judgment to build products that actually work.

By the end of the program, you'll know what  to do, how  to do it and why  it matters.
Learn by Doing
You’ll build, break, and rebuild because progress is born from practice, not perfection.
Learn with Context
Every problem, project, and partner is drawn from real Bharat, not hypotheticals.
Learn Together
You’ll grow with a tribe that debates, experiments, and builds side by side.
Learn for Impact
The goal isn’t just a career, it’s to create something that outlasts you.

Learn by Doing,
Build by Learning.

Our curriculum is designed to move beyond classrooms — connecting theory to real-world application. Each phase immerses you in the core skills that define the next decade.
LEARN: Master the Frameworks
Build your foundation through real-world case studies and hands-on business activities.
01
The Foundations
Build your foundation through real-world case studies and hands-on business activities.
Modules
  • Deconstruct Success
  • Master Core Concepts
  • Connect to Community
BUILD: Get Your Hands Dirty
Put your skills to the test through fast-paced, real-world challenges.
02
Technology &Transformation
Develop a founder’s mindset by solving real business and financial challenges.
Modules
  • Zero to One Sprint
  • Solve It with ₹100
  • Startup Survival
SCALE: Think Like a Founder
Develop a founder’s mindset by solving real business and financial challenges.
03
Economy & Society
Put your skills to the test through fast-paced, real-world challenges.
Modules
  • Think Like a CFO
  • Simulate Competition
  • Design Your Funding Round
LEAD: Your Launchpad to Impact
Turn your learning into leadership — in startups or top companies.
04
Projects & Internships
Turn your learning into leadership — in startups or top companies.
Modules
  • Founder’s Gauntlet
  • Corporate Residency
  • Leadership Challenge

The Curriculum

MODULE 01
Leadership & Human Capital
TOPICS INCLUDE
Executive Communication
The Feedback Lab
High-Stakes Negotiation
Human Capital Management
Strategic Decision Making
Corporate Governance& Ethics
MODULE 02
Finance & Economics
TOPICS INCLUDE
Financial Reporting & Control
Cap Table Simulation
Venture Capital Dynamics
Startup Unit Economics
Working Capital & Cash Management
Business Law &Taxation (India Stack)
Debt Strategy &Capital Structuring
MODULE 03
Technology & Product
TOPICS INCLUDE
Foundations of AI for Managers
Applied AI & Automation
Product Management
UI/UX Foundations
Platform Economics
No-Code Development
Tech Infrastructure & Cloud Economics
MODULE 04
Leadership & Human Capital
TOPICS INCLUDE
Go-To-Market (GTM) Strategy
Pricing Psychology
Operations Management
Crisis & Risk Management
Legal Strategy &Intellectual Property
Strategic Sourcing & Procurement
Family Business Transformation
MODULE 05
Sales & Marketing
TOPICS INCLUDE
Growth Hacking
Content Creation & Design
Sales Force Management
Performance Marketing
Strategic Brand Building
Customer Success & Retention
Public Relations &Corporate Communications
MODULE 06
Capstone -Real World Immersion
TOPICS INCLUDE
SOF Orbits
SOF Safaris
The Entrepreneur’s Challenge
The Intrapreneur’s Challenge

Modules

TOPICS

What You'll Learn

What you'll Build

Leadership & Human Capital

Executive Communication

The "Own the Room" framework. You will learn voice modulation, narrative construction, and high-stakes boardroom presentation skills to command attention instantly

Deliver a 3-minute visionary talk on a complex topic to a live audience, graded on persuasion and body language.

The Feedback Lab

A rigorous interpersonal dynamics lab focused on giving and receiving radical candor. Learn to build Emotional Intelligence (EQ) and remove ego from leadership

A guided session where peers give unfiltered, constructive feedback to each other

High-Stakes Negotiation

Tactics for salary negotiation, vendor contracts, and conflict resolution. Learn to move conversations from "Compromise" to "Win-Win."

The "Hostage" Simulation: A scenario where students must negotiate a high-value vendor contract with conflicting objectives.

Strategic Decision Making

Mental models for better choices. Learn frameworks like First Principles Thinking, Second-Order Thinking, and Inversion to make high-quality decisions under pressure.

The "Hiring & Firing" Drill: Review real resumes to pick a founding team and then simulate a "letting go" conversation with an underperformer.

Corporate Governance & Ethics

The responsibilities of a Director. Understand Board management, fiduciary duties, and how to navigate ethical dilemmas in business

The Boardroom Crisis: Students act as Board Members deciding on a CEO's future after a simulated ethical scandal (e.g., data leak cover-up).

Finance & Economics

Financial Reporting & Control

Demystifying the P&L, Balance Sheet, and Cash Flow statements to read a company’s health instantly.

You will also perform a "Forensic Audit" on real annual reports (e.g., Indigo vs. SpiceJet) to expose hidden risks and cash leaks that CEOs don't talk about.

Cap Table Simulation

Understanding equity dilution, vesting schedules, and ESOPs. You will learn how to structure a company so founders retain control during fundraising.

The Flipkart Dilemma: Re-enacting Flipkart's funding rounds; students must structure deals to prevent the founders from losing board control.

Venture Capital Dynamics

How fundraising actually works. Navigate term sheets, pre-money vs. post-money valuation, and understand investor psychology.

The Term Sheet War: A live negotiation battle where one half plays "VCs" (demanding liquidation prefs) and the other "Founders" (protecting equity).

Startup Unit Economics

The physics of profitability. Master CAC (Acquisition Cost), LTV (Lifetime Value), and Gross Margin analysis.

The "Tirupur" Cash Crunch: Manage a garment factory's inventory and vendor payments for 4 simulated quarters to avoid bankruptcy during a demand surge.

Working Capital &Cash Management

Survival finance. You will learn to manage Cash Conversion Cycles, optimize inventory turnover, and ensure the business never runs out of liquidity.

The Liquidity Trap: A simulation where students must unlock cash from a "stuck" supply chain without taking a new loan

Business Law & Taxation (India Stack)

Compliance essentials. A founder-focused primer on GST, TDS, Corporate Law, and how to stay compliant without drowning in paperwork.

Compliance essentials. A founder-focused primer on GST, TDS, Corporate Law, and how to stay compliant without drowning in paperwork.

Debt Strategy & Capital Structuring

Beyond VC. You will learn how to use Debt (Working Capital Loans, Venture Debt) effectively to grow a business without diluting equity.

The Banker’s Grill: Pitch a ₹5 Cr loan application for a factory expansion to a real-world credit committee

Technology & Product

Foundations of AI for Managers

Learn business use-cases and applications of data science, machine learning, and AI. Software implementations of these techniques

The "Prediction Model" Sprint: Use a no-code ML tool (like Akkio or Google Vertex AI) to train a model on a real dataset (e.g., past sales data) to predict future revenue, creating a tangible business forecast from raw data.

Applied AI & Automation

Using Generative AI as a "Co-Pilot" for strategy, research, and workflow automation using N8N, Make, Zapier. Includes frameworks for Responsible AI & Data Privacy.

The "Zero-Employee" Agency: Build an automated lead-generation and email response system that runs entirely on AI agents without human intervention.

Product Management

The full product lifecycle. You will learn to write PRDs (Product Requirement Documents), manage engineering sprints, and execute User-Centric Design.

The "Napkin to Feature" Sprint: Write a PRD for a new Swiggy/Zomato feature and "sell" it to a mock engineering team to assess feasibility.

UI/UX Foundations

You will learn the basics of User Interface (UI) and User Experience (UX)—how to wireframe a landing page that converts, understand user flow, and spot "Bad Design" before it kills your product.

The App Redesign Challenge: Redesign a confusing government or banking app screen to improve usability and conversion rates using Figma.

Platform Economics

Understanding network effects and two-sided marketplaces. Learn how tech giants (like Uber or Zomato) achieve massive scale.

The "Cold Start" Problem: Design a strategy to get the first 100 drivers and 100 riders for a new ride-sharing niche in a Tier-2 city.

No-Code Development

Rapid prototyping. Learn to build functional websites, apps, and internal tools without writing a single line of code using modern tools like Antigravity, Cursor, Lovable, Replit, Supabase etc

The 48-Hour MVP Build: Build and launch a functional directory or booking app (e.g., "Kochi Turf Booker") that can accept payments.

Tech Infrastructure & Cloud Economics

The CEO’s guide to IT. Understanding Cloud costs (AWS/Azure), the difference between frontend/backend, and how to manage technical debt.

The "Cloud Bill" Audit: Review a bloated AWS bill for a scaling startup and identify 30% cost savings without breaking the product.

Strategy & Operations

Go-To-Market (GTM) Strategy

The roadmap from "Code" to "Cash." Learn to define target personas, select channels, and orchestrate a launch that gains early traction

The "First 100" Sprint: Create a launch plan to acquire the first 100 paying customers for a B2B SaaS product using only organic channels.

Pricing Psychology

Moving beyond "Cost-Plus" to "Value-Based Pricing." Understand willingness-to-pay, tiered pricing models, and how to use pricing as a growth lever.

The Menu Engineering Challenge: Restructure the pricing of a subscription service to nudge users toward the highest-margin tier.

Operations Management

The engine of the business. Learn supply chain logistics, inventory management, and process optimization for physical and digital products.

The Supply Chain War Game: Simulate a supply chain disruption (e.g., a port strike) and re-route logistics to keep the factory running.

Crisis & Risk Management

Business continuity planning. Learn how to navigate PR disasters, funding cuts, and operational failures in real-time.

The "Twitter Storm" Sim: Handle a live PR crisis (e.g., a food safety rumor) spreading on social media, drafting statements and managing stakeholders.

Legal Strategy &
Intellectual Property

The "Prenup" for business. Learn how to trademark brands, patent ideas, and structure ironclad Co-Founder Agreements

The "Founder Breakup": Draft a Co-Founder Agreement that handles a hypothetical scenario where one founder leaves the company after 1 year.

Strategic Sourcing & Procurement

Vendor management. Learn how to negotiate with suppliers, manage COGS (Cost of Goods Sold), and build a resilient supply chain.

The Vendor Standoff: Negotiate a bulk purchase deal with a "tough" supplier (mentor) to reduce raw material costs by 15%

Family Business Transformation

Modernizing the legacy. Learn how to professionalize a traditional family business (e.g., a Jewellery chain in Thrissur or Spice Exporter in Cochin), managing succession dynamics and "Old Guard vs. New Blood" conflicts.

The "Old Guard vs. New Blood" Pitch: Pitch a digital transformation plan to a skeptical "family board"

Sales & Marketing

Growth Hacking

The Viral Loop Design: Engineer a referral program for a consumer app that incentivizes users to invite 3 friends within 24 hours.

The "One-Person Creative Studio." Learn to use AI tools (Seadance, Kling Ai, Midjourney, RunwayML, Canva Magic) to generate professional logos, marketing videos, and ad creatives instantly bypassing the need for expensive agencies.

Content Creation & Design

The art of the deal. Master B2B, B2C sales psychology, pipeline management (CRM), cold outreach, and closing high-ticket deals

The art of the deal. Master B2B, B2C sales psychology, pipeline management (CRM), cold outreach, and closing high-ticket deals

Sales Force Management

The ₹500 Ad Challenge: Run a live ad campaign with a small budget and optimize it daily to achieve the lowest Cost Per Lead (CPL).

Positioning and identity. Learn visual identity and storytelling techniques that differentiate a local brand on a global stage

Performance Marketing

The post-purchase journey. Learn how to reduce churn, increase Net Dollar Retention (NDR), and turn customers into advocates.

The post-purchase journey. Learn how to reduce churn, increase Net Dollar Retention (NDR), and turn customers into advocates.

Strategic Brand Building

Positioning and identity. Learn visual identity and storytelling techniques that differentiate a local brand on a global stage

The Rebranding Pitch: Take a "boring" commodity brand (e.g., cement or pipes) and pitch a fresh, Gen-Z relevant brand identity

Customer Success & Retention

The post-purchase journey. Learn how to reduce churn, increase Net Dollar Retention (NDR), and turn customers into advocates.

The "Save the Customer" Call: Role-play a conversation with a high-value client who is about to cancel their contract.

Public Relations & Corporate Communications

Controlling the narrative. Learn how to get press coverage without a budget and handle crisis communications effectively.

The Press Release Sprint: Write a press release for a product launch that gets picked up by a blog (real outreach).

Capstone - Real World Immersion

SOF Orbits

Global Immersions to understand scale

Global Market Study: A 5-day field trip where students must produce a "Market Entry Strategy" for an Indian brand entering that specific country.

SOF Safaris

Operational reality of scale through exclusive industry visits.

  • FreshToHome Ops (Kochi): Deconstruct the "Cold Chain" revolution.
  • Lulu Mall (Kochi): Analyze consumer psychology - shelf placement, footfall heatmaps, and the science of maximizing revenue per square foot.
  • Textile Giants (Tirupur): Witness massive assembly line efficiency, global export compliance, and how to manage a labor force of 5,000+ workers
  • Luker Electric (Coimbatore): Learn about component sourcing, inventory turnover, and the assembly logic of a hardware brand.
  • Ather Energy (Hosur): Deconstruct the "Make in India" supply chain—witnessing how raw battery cells are packed into modules and how software defines the vehicle

The Entrepreneur’s Challenge

Launch your first company.

The Launch: Actually selling a product/service and generating revenue (real currency) within the program timeframe.

The Intrapreneur’s Challenge

Crack high-impact role in network companies.

The Boardroom Simulation: Students serve as executives for a quarter, defending their results, strategy, and P&L to a "Board of Directors”

Modules

TOPICS

What You'll Learn

What you'll Build

MODULE:

Leadership & Human Capital

TOPICS

What You'll Learn

What you'll Build

Leadership & Human Capital

Executive Communication

The "Own the Room" framework. You will learn voice modulation, narrative construction, and high-stakes boardroom presentation skills to command attention instantly

Deliver a 3-minute visionary talk on a complex topic to a live audience, graded on persuasion and body language.

Leadership & Human Capital

The Feedback Lab

A rigorous interpersonal dynamics lab focused on giving and receiving radical candor. Learn to build Emotional Intelligence (EQ) and remove ego from leadership

A guided session where peers give unfiltered, constructive feedback to each other

Leadership & Human Capital

High-Stakes Negotiation

Tactics for salary negotiation, vendor contracts, and conflict resolution. Learn to move conversations from "Compromise" to "Win-Win."

The "Hostage" Simulation: A scenario where students must negotiate a high-value vendor contract with conflicting objectives.

Leadership & Human Capital

Human Capital Management

The art of building teams. Strategic hiring (The "First 10 Hires"), setting OKRs (Objectives & Key Results), and managing performance in high-growth environments.

The "Hiring & Firing" Drill: Review real resumes to pick a founding team and then simulate a "letting go" conversation with an underperformer.

Leadership & Human Capital

Strategic Decision Making

Mental models for better choices. Learn frameworks like First Principles Thinking, Second-Order Thinking, and Inversion to make high-quality decisions under pressure.

The "War Room" Scenario: Teams have 2 hours to make a critical pivot decision for a startup facing a sudden market crash, utilizing decision matrices.

Leadership & Human Capital

Corporate Governance & Ethics

The responsibilities of a Director. Understand Board management, fiduciary duties, and how to navigate ethical dilemmas in business

The Boardroom Crisis: Students act as Board Members deciding on a CEO's future after a simulated ethical scandal (e.g., data leak cover-up).

Finance & Economics

Leadership & Human Capital

Financial Reporting & Control

Demystifying the P&L, Balance Sheet, and Cash Flow statements to read a company’s health instantly.

You will also perform a "Forensic Audit" on real annual reports (e.g., Indigo vs. SpiceJet) to expose hidden risks and cash leaks that CEOs don't talk about.

Leadership & Human Capital

Cap Table Simulation

Understanding equity dilution, vesting schedules, and ESOPs. You will learn how to structure a company so founders retain control during fundraising.

The Flipkart Dilemma: Re-enacting Flipkart's funding rounds; students must structure deals to prevent the founders from losing board control.

Leadership & Human Capital

Venture Capital Dynamics

How fundraising actually works. Navigate term sheets, pre-money vs. post-money valuation, and understand investor psychology.

The Term Sheet War: A live negotiation battle where one half plays "VCs" (demanding liquidation prefs) and the other "Founders" (protecting equity).

Leadership & Human Capital

Startup Unit Economics

The physics of profitability. Master CAC (Acquisition Cost), LTV (Lifetime Value), and Gross Margin analysis.

The "Tirupur" Cash Crunch: Manage a garment factory's inventory and vendor payments for 4 simulated quarters to avoid bankruptcy during a demand surge.

Leadership & Human Capital

Working Capital &Cash Management

Survival finance. You will learn to manage Cash Conversion Cycles, optimize inventory turnover, and ensure the business never runs out of liquidity.

The Liquidity Trap: A simulation where students must unlock cash from a "stuck" supply chain without taking a new loan

Modules

TOPICS

What you'll Build

What you'll Build

Leadership & Human Capital

Executive Communication

The Feedback Lab


High-Stakes Negotiation



Human Capital Management


Strategic Decision Making


Corporate Governance& Ethics

The "Own the Room" framework. You will learn voice modulation, narrative construction, and high-stakes boardroom presentation skills to command attention instantly

A rigorous interpersonal dynamics lab focused on giving and receiving radical candor. Learn to build Emotional Intelligence (EQ) and remove ego from leadership

Tactics for salary negotiation, vendor contracts, and conflict resolution. Learn to move conversations from "Compromise" to "Win-Win."

The art of building teams. Strategic hiring (The "First 10 Hires"), setting OKRs (Objectives & Key Results), and managing performance in high-growth environments.

Mental models for better choices. Learn frameworks like First Principles Thinking, Second-Order Thinking, and Inversion to make high-quality decisions under pressure.

The responsibilities of a Director. Understand Board management, fiduciary duties, and how to navigate ethical dilemmas in business

Deliver a 3-minute visionary talk on a complex topic to a live audience, graded on persuasion and body language.

A guided session where peers give unfiltered, constructive feedback to each other

The "Hostage" Simulation: A scenario where students must negotiate a high-value vendor contract with conflicting objectives.

The "Hiring & Firing" Drill: Review real resumes to pick a founding team and then simulate a "letting go" conversation with an underperformer.

The "War Room" Scenario: Teams have 2 hours to make a critical pivot decision for a startup facing a sudden market crash, utilizing decision matrices.

The Boardroom Crisis: Students act as Board Members deciding on a CEO's future after a simulated ethical scandal (e.g., data leak cover-up).

Finance & Economics

Financial Reporting & Control

Cap Table Simulation

Venture Capital Dynamics

Startup Unit Economics

Working Capital &
Cash Management

Business Law &
Taxation (India Stack)

Debt Strategy &
Capital Structuring

Demystifying the P&L, Balance Sheet, and Cash Flow statements to read a company’s health instantly.

Understanding equity dilution, vesting schedules, and ESOPs. You will learn how to structure a company so founders retain control during fundraising.

How fundraising actually works. Navigate term sheets, pre-money vs. post-money valuation, and understand investor psychology.

The physics of profitability. Master CAC (Acquisition Cost), LTV (Lifetime Value), and Gross Margin analysis.

Survival finance. You will learn to manage Cash Conversion Cycles, optimize inventory turnover, and ensure the business never runs out of liquidity.

Compliance essentials. A founder-focused primer on GST, TDS, Corporate Law, and how to stay compliant without drowning in paperwork.

Beyond VC. You will learn how to use Debt (Working Capital Loans, Venture Debt) effectively to grow a business without diluting equity.

You will also perform a "Forensic Audit" on real annual reports (e.g., Indigo vs. SpiceJet) to expose hidden risks and cash leaks that CEOs don't talk about.

The Flipkart Dilemma: Re-enacting Flipkart's funding rounds; students must structure deals to prevent the founders from losing board control.

The Term Sheet War: A live negotiation battle where one half plays "VCs" (demanding liquidation prefs) and the other "Founders" (protecting equity).

The "Tirupur" Cash Crunch: Manage a garment factory's inventory and vendor payments for 4 simulated quarters to avoid bankruptcy during a demand surge.

The Liquidity Trap: A simulation where students must unlock cash from a "stuck" supply chain without taking a new loan

The Due Diligence: Teams have 3 hours to fix "Red Flags" in a messy startup legal file (missing IP, unpaid TDS) before a mock acquisition deal collapses.

The Banker’s Grill: Pitch a ₹5 Cr loan application for a factory expansion to a real-world credit committee

Technology & Product

Foundations of AI for Managers


Applied AI & Automation

Product Management

UI/UX Foundations


Platform Economics

No-Code Development


Tech Infrastructure
& Cloud Economics

Learn business use-cases and applications of data science, machine learning, and AI. Software implementations of these techniques

Using Generative AI as a "Co-Pilot" for strategy, research, and workflow automation using N8N, Make, Zapier. Includes frameworks for Responsible AI & Data Privacy.

The full product lifecycle. You will learn to write PRDs (Product Requirement Documents), manage engineering sprints, and execute User-Centric Design.

You will learn the basics of User Interface (UI) and User Experience (UX)—how to wireframe a landing page that converts, understand user flow, and spot "Bad Design" before it kills your product.

Understanding network effects and two-sided marketplaces. Learn how tech giants (like Uber or Zomato) achieve massive scale.

Rapid prototyping. Learn to build functional websites, apps, and internal tools without writing a single line of code using modern tools like Antigravity, Cursor, Lovable, Replit, Supabase etc

The CEO’s guide to IT. Understanding Cloud costs (AWS/Azure), the difference between frontend/backend, and how to manage technical debt.

The "Prediction Model" Sprint: Use a no-code ML tool (like Akkio or Google Vertex AI) to train a model on a real dataset (e.g., past sales data) to predict future revenue, creating a tangible business forecast from raw data.

The "Zero-Employee" Agency: Build an automated lead-generation and email response system that runs entirely on AI agents without human intervention.

The "Napkin to Feature" Sprint: Write a PRD for a new Swiggy/Zomato feature and "sell" it to a mock engineering team to assess feasibility.

The App Redesign Challenge: Redesign a confusing government or banking app screen to improve usability and conversion rates using Figma.

The "Cold Start" Problem: Design a strategy to get the first 100 drivers and 100 riders for a new ride-sharing niche in a Tier-2 city.

The 48-Hour MVP Build: Build and launch a functional directory or booking app (e.g., "Kochi Turf Booker") that can accept payments.

The "Cloud Bill" Audit: Review a bloated AWS bill for a scaling startup and identify 30% cost savings without breaking the product.

Strategy & Operations

Go-To-Market (GTM) Strategy

Pricing Psychology

Operations Management

Crisis & Risk Management

Legal Strategy & Intellectual Property

Strategic Sourcing& Procurement

Family Business Transformation

The roadmap from "Code" to "Cash." Learn to define target personas, select channels, and orchestrate a launch that gains early traction

Moving beyond "Cost-Plus" to "Value-Based Pricing." Understand willingness-to-pay, tiered pricing models, and how to use pricing as a growth lever.

The engine of the business. Learn supply chain logistics, inventory management, and process optimization for physical and digital products.

Business continuity planning. Learn how to navigate PR disasters, funding cuts, and operational failures in real-time.

The "Prenup" for business. Learn how to trademark brands, patent ideas, and structure ironclad Co-Founder Agreements

Vendor management. Learn how to negotiate with suppliers, manage COGS (Cost of Goods Sold), and build a resilient supply chain.

Modernizing the legacy. Learn how to professionalize a traditional family business (e.g., a Jewellery chain in Thrissur or Spice Exporter in Cochin), managing succession dynamics and "Old Guard vs. New Blood" conflicts.

The "First 100" Sprint: Create a launch plan to acquire the first 100 paying customers for a B2B SaaS product using only organic channels.

The Menu Engineering Challenge: Restructure the pricing of a subscription service to nudge users toward the highest-margin tier.

The Supply Chain War Game: Simulate a supply chain disruption (e.g., a port strike) and re-route logistics to keep the factory running.

The "Twitter Storm" Sim: Handle a live PR crisis (e.g., a food safety rumor) spreading on social media, drafting statements and managing stakeholders.

The "Founder Breakup": Draft a Co-Founder Agreement that handles a hypothetical scenario where one founder leaves the company after 1 year.

The Vendor Standoff: Negotiate a bulk purchase deal with a "tough" supplier (mentor) to reduce raw material costs by 15%

The "Old Guard vs. New Blood" Pitch: Pitch a digital transformation plan to a skeptical "family board"

Sales & Marketing

Growth Hacking

Content Creation & Design



Sales Force Management

Performance Marketing


Strategic Brand Building

Customer Success & Retention

Public Relations & Corporate Communications

Building a "Cult Brand." Learn strategies for high retention, user-generated content, and creating viral loops (referral mechanics).

The "One-Person Creative Studio." Learn to use AI tools (Seadance, Kling Ai, Midjourney, RunwayML, Canva Magic) to generate professional logos, marketing videos, and ad creatives instantly bypassing the need for expensive agencies.

Scientific growth. Learn to run paid acquisition campaigns (Meta/Google Ads) and analyze ROAS (Return on Ad Spend).

Positioning and identity. Learn visual identity and storytelling techniques that differentiate a local brand on a global stage.

The post-purchase journey. Learn how to reduce churn, increase Net Dollar Retention (NDR), and turn customers into advocates.

Controlling the narrative. Learn how to get press coverage without a budget and handle crisis communications effectively.

Controlling the narrative. Learn how to get press coverage without a budget and handle crisis communications effectively.

The Viral Loop Design: Engineer a referral program for a consumer app that incentivizes users to invite 3 friends within 24 hours.

The "One-Person Studio": Create a full brand kit (Logo, Video Ad, Social Posts) for a D2C brand in 4 hours using only AI tools


The "Cold Call" Blitz: Make 20 live cold calls (or mock calls) to prospects to secure a meeting for a high-ticket service.

The ₹500 Ad Challenge: Run a live ad campaign with a small budget and optimize it daily to achieve the lowest Cost Per Lead (CPL).

The Rebranding Pitch: Take a "boring" commodity brand (e.g., cement or pipes) and pitch a fresh, Gen-Z relevant brand identity

The "Save the Customer" Call: Role-play a conversation with a high-value client who is about to cancel their contract.

The Press Release Sprint: Write a press release for a product launch that gets picked up by a blog (real outreach).

Finance & Economics

SOF Orbits



SOF Safari





















Launch your first company.

Crack high-impact role in network companies.

Global Immersions to understand scale.



Operational reality of scale through exclusive industry visits.




















Launch your first company.


Crack high-impact role in network companies.

Global Market Study: A 5-day field trip where students must produce a "Market Entry Strategy" for an Indian brand entering that specific country.

  • FreshToHome Ops (Kochi): Deconstruct the "Cold Chain" revolution.
  • Lulu Mall (Kochi): Analyze consumer psychology - shelf placement, footfall heatmaps, and the science of maximizing revenue per square foot.
  • Textile Giants (Tirupur): Witness massive assembly line efficiency, global export compliance, and how to manage a labor force of 5,000+ workers
  • Luker Electric (Coimbatore): Learn about component sourcing, inventory turnover, and the assembly logic of a hardware brand.
  • Ather Energy (Hosur): Deconstruct the "Make in India" supply chain—witnessing how raw battery cells are packed into modules and how software defines the vehicle

The Launch: Actually selling a product/service and generating revenue (real currency) within the program timeframe.

The Boardroom Simulation: Students serve as executives for a quarter, defending their results, strategy, and P&L to a "Board of Directors”

MODULE
WHAT YOU'LL LEARN
WHAT YOU'LL BUILD
WHAT YOU'LL BUILD
What You'll Learn
10
2
What you'll Build
Unlimited
100
Technology & Product
Unlimited
Unlimited
Strategy & Operations
Unlimited
Unlimited
Sales & Marketing
Unlimited
10
Capstone -Real World Immersion
10
5

Program Curriculum

A carefully sequenced 18-month journey that builds strong foundations first, then sharpens real world execution term by term, skill by skill.
TERM 1: EXPLORE
Duration: 9 Weeks
FOUNDATIONS
Area of focus:
  • Self-awareness, mindset, and leadership foundations
  • How businesses work, why things work the way they do (money, markets, people, incentives)
  • Core communication and structured thinking skills
PHASES:
  • Weeks 1-3: Leadership & People Foundations
  • Weeks 4-6: Finance & Economics Foundations
  • Weeks 7-9: Product, Technology & Strategy Basics
Experiences:
  • Interactive discussions and problem-solving sessions
  • Foundational business case studies
  • Reflection circles, leadership coaching, and peer debates
Outcomes:
  • Articulate personal strengths and career intent
  • Speak the language of business confidently
  • Present ideas clearly and persuasively
  • Interpret basic financials and metrics
  • Understand how strategy, product, and finance connect
DELIVERED BY:
  • CXOs/founders/institutional heads
  • Finance leaders/controllers
  • Communication & leadership coaches
TERM 2: BUILD
Duration: 9 Weeks
PRODUCTS & MARKETS
Area of focus:
  • Problem-solving, structured thinking and execution
  • Customer orientation and product development
PHASES:
  • Weeks 1-3: Structured Thinking & Problem Solving
  • Weeks 4-6: Finance, Economics & Decision Making
  • Weeks 7-9: Product Thinking & Technology Basics
Experiences:
  • Case-based learning
  • Team product sprints
  • Industry consulting projects
Outcomes:
  • Break down ambiguous problems
  • Validate customer demand, launch and test products
  • Run basic sales and growth systems
DELIVERED BY:
  • Product & growth leaders
  • GTM and sales heads
  • Early-stage founders and operators
TERM 3: SCALE
Duration: 9 Weeks
TECH, AI, & SYSTEMS FOR GROWTH
Area of focus:
  • Technology as leverage and AI-enabled operations
  • Scaling through systems and infrastructure
PHASES:
  • Weeks 1-3: Operations, Growth & Execution
  • Weeks 4-6: Digital Business & Platforms
  • Weeks 7-9: Tech-enabled transformation
Experiences:
  • Supply Chain Management
  • Build-your-own tech tools, and no-code MVPs
  • Digital transformation projects
Outcomes:
  • Design, scale & interpret dashboards for decisions
  • Use tech and AI to improve productivity
  • Lead digital transformation initiatives
DELIVERED BY:
  • Supply chain experts
  • Data & analytics heads
  • Product/engineering/AI leaders
TERM 4: FUND & GROW
Duration: 9 Weeks
FINANCIAL & LEGAL INTELLIGENCE
Area of focus:
  • Financial control and decision-making
  • Capital raising & structuring
  • Legal, governance & risk fundamentals
PHASES:
  • Weeks 1-3: Financial Fluency & Modelling
  • Weeks 4-6: Capital & Fundraising
  • Weeks 7-9: Law, Governance & Risk
Experiences:
  • CFO simulations
  • Investor pitch rooms
  • Term-sheet negotiations
Outcomes:
  • Build financial forecasts
  • Understand funding trade-offs
  • Evaluate legal risk
  • Make economically sound decisions
DELIVERED BY:
  • CFOs, finance heads, VCs, Investors
  • Corporate lawyers
  • Risk & governance leaders
TERM 5: LAUNCH & TRANSFORM
Duration: 9 Weeks
ORGANISATIONAL LEADERSHIP & TRANSFORMATION
Area of focus:
  • Managing an organisation across verticals
  • Leading teams & scaling operations
  • Execution, diversification, & transition pathways
PHASES:
  • Weeks 1-3: Organisation & Operations
  • Weeks 4-6: People, Negotiation & Culture
  • Weeks 7-9: Integration & Launch
Experiences:
  • Company residencies
  • Crisis & Risk Management simulations
  • Founder/board reviews
Outcomes:
  • Lead teams confidently & run projects independently
  • Design scalable operations
  • Negotiate effectively
  • Launch a venture or step into high-responsibility roles
DELIVERED BY:
  • Operators/COOs & HR/people leaders
  • Founders & board members
  • Family business leaders
Industry Immersion
Area of focus:
  • Long-term career thinking
  • Leadership identity and personal growth
  • Transitioning from learner to operator
PHASES:
  • Weeks 1–3: Career Direction & Professional Identity
  • Weeks 4–6: Leadership Presence & Influence
  • Weeks 7–9: Transition to Industry & Long-term Growth
Experiences:
  • Mentorship sessions
  • Career coaching
  • Capstone reflections on learning & impact
Outcomes:
  • Clear professional direction
  • Leadership mindset
  • Ability to adapt, learn, and grow continuously
DELIVERED BY:
  • Senior leaders / Career coaches
  • Mentors with long-term industry experience
Duration: 6 months
Placement Week at SOF
Area of focus:
  • Long-term career thinking
  • Leadership identity and personal growth
  • Transitioning from learner to operator
PHASES:
  • Weeks 1–3: Career Direction & Professional Identity
  • Weeks 4–6: Leadership Presence & Influence
  • Weeks 7–9: Transition to Industry & Long-term Growth
Experiences:
  • Mentorship sessions
  • Career coaching
  • Capstone reflections on learning & impact
Outcomes:
  • Clear professional direction
  • Leadership mindset
  • Ability to adapt, learn, and grow continuously
DELIVERED BY:
  • Senior leaders / Career coaches
  • Mentors with long-term industry experience
Duration: 2 Weeks
SOF Enrichment

Learn from Builders, Founders, and Thinkers.

The mentors at SOF are practitioners, entrepreneurs, technologists, designers, and educators who have built companies, led teams, and shaped change. They bring lived experience, not just lectures.
Jacob James
Global Supply Chain Manager, Tesla, SF
Dr. Jiju P Alex
Member, Kerala State Planning Board, IN
Marcel Bandur
Marcel Bandur
Senior Business Developer, Studyportals, SG
Ankita Jindal
Strategy & Operations, Google, SG
Jothish Kumar
Jothish Kumar
Managing Director, Luker India, IN
Anant Srivastava
Sr. Staff Developer Advocate, MongoDB, US
Hari Chirakkal
Hari Chirakkal
Vice President-R&D,  Kemin Industries, BE
View all Mentors

Real World Immersions at SOF

Step outside the classroom and into real ecosystems learning directly from global markets, leaders, and work cultures.
Orbits
Global immersion trips to Dubai, Singapore, San Francisco and more offering firsthand exposure to world’s innovative companies and ecosystems.
Global immersion for selected students
Exposure to international ecosystems and work cultures
Observe leadership across geographies
Broaden worldview and ambition
Prepare for global roles over time
Craftroom
Meticulously curated workshops that develop real professional skills and specializations.
Focused, practitioner led skill workshops
Hands on application, not passive learning
Learn tools and frameworks used in the real world
Immediate feedback and iteration
Build practical, job ready capability
Rituals
Weekly community led gatherings that build strong habits, deep connections, and a shared sense of identity.
Recurring sessions that build rhythm
Demos, reflections, and discussions
Develop consistency and discipline
Strengthen cohort culture
Build habits that compound over time
Safaris
On ground industry visits that reveal how real businesses, factories, and economic systems operate.
Guided immersion into real operating environments
Observe how businesses actually run
See decisions, constraints, and trade offs up close
Understand execution beyond case studies
Build real world context early
Coffee Shot Lessons
Daily bite sized sessions designed to sharpen clarity, communication, and rapid learning.
Short, high frequency learning sessions
One idea or insight at a time
Improve clarity of thought and articulation
Train rapid learning and synthesis
Build mental sharpness through consistency
Lunch & Learn
Student-led lunch sessions where peers teach, discuss, and break down ideas through collaborative learning.
Student led peer learning sessions
Break down ideas through discussion
Learn by teaching and questioning
Build confidence in communication
Strengthen collaborative thinking

Real Work.
Real Impact.

Every student works on live projects and internships across startups, corporates, or government bodies. These experiences are designed to help you build your portfolio and develop the confidence to take ideas from concept to creation.
Join the Movement

Earn a Recognized Degree While You Build.

The PGP: Bharat Building program can be pursued standalone or integrated with a degree from our academic partner, Jain (Deemed-to-be University).

This enables a formal qualification along with the applied learning experience of SOF.
PGP
For Undergraduate & Graduate Entrants
PGP + MBA
For Graduates

Invest in Your Future.

We believe quality education should be accessible to anyone ready to learn and build. Our fee structure is transparent, with flexible payment plans and merit-based scholarships for exceptional applicants.

With ₹10 LPA+ pre-secured packages, learners see a high return on investment within 1.5-2 years of graduation.
Total Fees
₹ 15 Lakhs
Inclusive of workshops & projects
Scholarships
Merit Based
Need-based
Bharat Builder Fellowship

Invest in Outcomes.

This is not tuition. It’s the cost of building real-world capability, access, and signal.
PROGRAM INVESTMENT
(18 months · Full-time · Outcome-driven)
₹15,00,000
Collected at onboarding
PAYMENT 01
₹7,50,000
Collected mid-program
PAYMENT 02
₹7,50,000
0% EMI plans available
Education loans supported
Merit & need-based scholarships
RETURN ON INVESTMENT
₹10 LPA+
roles for eligible SOF graduates
0% EMI plans available
Education loans supported
Merit & need-based scholarships
PAYMENT 01
₹7,50,000
Experience:
  • Core Business Foundations
  • Leaderships, Finance, Product & Tech Fundamentals
  • Labs, Simulations, and Case-based Learning
OUTCOMES:
Business fluency & decision-making confidence
PAYMENT 02
₹7,50,000
Experience:
  • Real Execution Sprints
  • Sales, Growth, Ops and Product Builds
  • Live Simulations and Role-based Evaluations
OUTCOMES:
Execution experience across real business scenarios
SOF ENRICHMENTS
₹3,00,000
Experience:
  • Global & Industry Immersions
  • Founder, Boardrooms & Leadership Simulations
  • Career Launch, Placement Support & Alumni Access
OUTCOMES:
Leadership exposure, network and career acceleration

What Your Program Fee Is Used For

Practitioner-Led Curriculum
  • Senior operators and founders (15-25+ years experience)
  • Small-batch, high-engagement modules
  • Continuous curriculum design, assessment, and iteration
Curated Learning Environments
  • Founder-grade classrooms and workspaces
  • Simulations, sprints, and decision labs
  • Case material built from real companies, not textbooks
Industry Immersion & Induction
  • Structured exposure to real businesses and operators
  • Live roles, shadowing, and execution sprints
  • Performance feedback from industry, not just faculty
SOF Enrichment Layer
  • Leadership, ethics, judgment, and decision-making labs
  • Productivity, focus, and professional operating systems
  • Career clarity and long-horizon thinking
High-Signal Network Access
  • Closed cohorts and invite-only peer groups
  • Founder, operator, and mentor access
  • Alumni and long-term relationship infrastructure
Program Infrastructure
  • Student support and coaching
  • Assessment, diagnostics, and feedback systems
  • Long-term alumni and placement enablement
Term 1: Learn
₹6,00,000
Experience:
  • Core Business Foundations
  • Leaderships, Finance, Product & Tech Fundamentals
  • Labs, Simulations, and Case-based Learning
OUTCOMES:
Business fluency & decision-making confidence
Term 2: BUILD
₹6,00,000
Experience:
  • Real Execution Sprints
  • Sales, Growth, Ops and Product Builds
  • Live Simulations and Role-based Evaluations
OUTCOMES:
Execution experience across real business scenarios
SOF ENRICHMENTS
₹3,00,000
Experience:
  • Global & Industry Immersions
  • Founder, Boardrooms & Leadership Simulations
  • Career Launch, Placement Support & Alumni Access
OUTCOMES:
Leadership exposure, network and career acceleration

What you’re paying for

Our admissions process identifies ambition, not just academic scores. We look for curiosity, initiative, and hunger to grow.
PROGRAM FEE
₹15,00,000
One-time program fee
0% EMI plans available
Education loans supported
Merit & need-based scholarships

A Process Designed to Discover Potential.

Our admissions process identifies ambition, not just academic scores. We look for curiosity, initiative, and hunger to grow.
Start Application
COMING SOON
Join the Movement
Step 1
Add personal & reference details
Share your basic information, background, and references so we can understand your profile.
Step 2
Pay application fees
*free application fee for early-birds now
Complete the application fee to move forward in the selection process.
Step 3
Complete a short assignment task
The task is short and designed to evaluate clarity, not perfection.
Step 4
Attend the one-on-one interview
This is a discussion, not an exam.

Got Questions?
We’ve Got You Covered.

What is PGP Bharat Building?

PGP Bharat Building is the flagship, full-time program by The School of Future. It is designed to prepare students for real-world leadership by combining structured learning, hands-on building, and deep exposure to how businesses, startups, and institutions actually operate.

This is not a traditional MBA or classroom-first program. It is a build-first, thinking-first experience.

Who is this program designed for?

PGP Bharat Building is for students who want to:

  • Work in startups, growth-stage companies, or founder’s offices
  • Eventually build their own venture
  • Take leadership roles in family businesses
  • Learn through real work, not rote theory
  • Develop judgment, confidence, and clarity early in their careers
Who should not apply?

This program may not be a fit if you:

  • Are looking for a traditional lecture-based degree
  • Prefer passive learning or exam-focused education
  • Expect guaranteed placements without effort
  • Are unwilling to take ownership of your learning

PGP Bharat Building is demanding and requires active participation.

Do I need a business background to apply?

No. You do not need a business or startup background.
Students from any academic discipline are encouraged to apply.

What matters more is:

  • Curiosity and intent
  • Comfort with ambiguity
  • Willingness to learn and build
  • Ability to take feedback
What will I actually learn during the program?

The curriculum is structured around four pillars:

  • Learn: Core business, strategy, finance, and leadership frameworks
  • Build: Hands-on projects, sprints, and real-world challenges
  • Scale: Growth, finance, competition, and decision-making
  • Lead: Judgment, leadership, ethics, and accountability

The focus is on skills that translate directly into work.

How is this different from an MBA or traditional degree?

Unlike traditional programs:

  • Learning is project-led, not exam-led
  • Mentors are operators and founders, not only academics
  • Students work on real problems, not simulated case studies
  • Emphasis is on execution, judgment, and systems thinking

This is not a part-time or online course.

What is the duration and format of the program?

PGP Bharat Building is an 18-month, full-time, on-campus program.

It combines:

  • Classroom learning
  • Hands-on projects and sprints
  • Internships and immersive work
  • Workshops and enrichment experiences

This is not a part-time or online course.

What kind of projects will I work on?

Students work on live, hands-on projects with startups, enterprises, and communities across Bharat.

These projects involve solving real business problems with real constraints and outcomes, not hypothetical case studies.

What are SOF Enrichments?

Enrichments are structured experiences that extend learning beyond the classroom. They are designed to build context, judgment, and confidence through real-world exposure.

Enrichments are not optional add-ons. They are core to how learning works at SOF.

These include:

  • SOF Safaris: Exposure to real operating environments
  • SOF Orbits: Global immersion experiences.
  • SOF Coffee-shot lessons: Short, high-signal daily learning session
  • SOF Lunch & Learn: Peer-led discussions and breakdowns
  • SOF Craftrooms: Skill-focused workshops
  • Insider-only events: Founder talks and closed-room sessions

These help students connect learning to reality.

What are SOF Safaris?

SOF Safaris are guided immersions into real operating environments.

Students observe how businesses run, how decisions are made under constraints, and how teams operate at scale. Safaris bridge the gap between theory and execution

What are SOF Orbits?

SOF Orbits are global immersion experiences for selected students.

They provide exposure to international ecosystems, work cultures, and leadership contexts, helping students build global perspective and ambition.

What are SOF Coffee-shot Lessons?

Coffee-shot Lessons are short, high-frequency sessions designed to sharpen thinking and communication.

They focus on clarity, synthesis, and rapid learning through consistent practice.

What is SOF Lunch & Learn?

Lunch & Learn sessions are student-led discussions focused on peer learning.

Students break down ideas together, practice articulation, and build confidence through conversation.

What are SOF Craftrooms?

SOF Craftrooms are focused, practitioner-led workshops.

They help students build practical skills through hands-on work, guided by operators and professionals.

What are Insider-only Events?

Insider-only events are closed-room conversations with founders, leaders, and mentors. These sessions prioritize depth, honesty, and meaningful exchange over scale.

Are enrichments mandatory?

Yes. Enrichments are a core part of the SOF experience.

While some formats are selective, active engagement across enrichment formats is expected.

How do enrichments support long-term growth?

Enrichments help students build real-world context, professional judgment, and strong networks early in their careers.

These advantages compound well beyond the program.

Who are the mentors, and how do they engage with students?

Mentors are founders, operators, policymakers, investors, and leaders who have owned real outcomes.

They engage through:

  • Closed-room conversations
  • Workshops and craftrooms
  • Decision walkthroughs
  • Small-group sessions and reviews
  • Invite-only events: Founder talks and closed-room sessions

Mentors teach from lived experience, not slides.

What kind of roles do students move into after the program?

Graduates typically move into:

  • Startup operator roles (strategy, growth, ops, product, founder’s office)
  • Early leadership roles in growing companies
  • Family business transformation and expansion roles
  • Building their own ventures
  • Corporate roles in high-growth Tier-2 and Tier-3 markets

Career pathways depend on individual interests and performance.

Is there placement support?

SOF does not follow a traditional placement model.

Instead, the program focuses on:

  • Skill readiness and proof-of-work
  • Mentor and operator networks
  • Long-term career pathways

Opportunities emerge through capability, credibility, and relationships.

How is SOF Insider connected to the program?

SOF Insider is the curated ecosystem that runs alongside the program.

  • All program students become part of SOF Insider
  • Insider provides access to private events, mentors, and opportunities
  • Alumni remain connected through the Insider network

The program builds skills. Insider compounds relationships over time.

Is pursuing an MBA degree mandatory?

No. Pursuing an integrated MBA through SOF’s academic partner, Jain (Deemed-to-be University), is optional.

Students can choose to integrate the MBA for additional academic recognition, but it is not required to benefit from the SOF program.

How does the admissions process work?

Admissions are selective and focus on potential beyond academic scores.

The process typically includes:

  • An AI-based readiness assessment
  • A human evaluation and interview
  • Offer and onboarding if selected

The goal is to build a high-signal cohort.

Where is the program based?

The program is based in Kochi, India.

Selected students may also participate in global exposure experiences as part of enrichment tracks.

What kind of student community can I expect?

You will be part of a small, high-signal cohort of:

  • Builders, not spectators
  • Curious and ambitious peers
  • Students who value depth over noise

The community is designed to challenge and support you.

How do I apply?

Applications open in phases.

You can:

  • Join the PGP Bharat waitlist for early access
  • Receive updates on admissions, events, and program details

Shortlisted applicants go through a structured evaluation process.

View More
Join the next generation of builders, thinkers, and creators from Bharat.
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